We make soap that feels good — and quietly invites better habits.

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My Naked Bar is a Singapore indie brand creating handcrafted cold-process vegan soap bars

designed to be gentle, effective, and enjoyable for everyday use

— including sensitive and problem skin.

We believe good products should care for people first.

When something genuinely helps — when showers feel gentler, calmer, and more enjoyable

— that trust opens the door to rethinking everyday habits, including waste.

That’s how change becomes possible, without pressure or preaching.

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What We Do

All our soap bars are formulated and handcrafted in small batches using the cold-process method. This allows the soap to cure slowly and gently, preserving the natural properties of the ingredients

and creating a bar that cleans without stripping the skin.

We design our soaps to be:

• Gentle and effective, especially for dry, sensitive, eczema- or acne-prone skin. They are equally loved by customers with normal skin who simply enjoy a well-made, nourishing bar as part of their daily routine.

• Inclusive, with a wide range of formulations so more people can find something that suits them

• Practical, without decorative gimmicks that interfere with real use

Soap is our chosen medium because it is essential, consumable, and part of everyday life.

If someone simply enjoys better showers or finds relief for their skin, that alone already matters.

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Who We’re For

My Naked Bar is for:

• people with sensitive or problem skin (and those shopping for them)

• people with normal skin who want a gentle, nourishing soap they enjoy using every day

• those curious about switching to bar soaps but unsure where to start

• anyone who values thoughtful products without unnecessary waste

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Our Philosophy

 

 

 

 

 

 

 

 

We don’t believe sustainability has to be hard, heavy, or joyless to matter.

Our approach is simple:

• Care first, always — people before ideologies

• Reduce before replace — less is often safer than trendy alternatives

• Practical over performative — what works in real life matters

• Experience over explanation — feeling the difference leads to change

You may notice playfulness in our brand — cheeky soap names, fun flavours,

unconventional milk carton packaging.

​​​​​​This is intentional.

We use curiosity and lightness to lower barriers and start conversations gently,

making space for people to engage at their own pace.

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Founder’s Note

​​​​​​​My Naked Bar began in 2018 with a simple but uncomfortable question:

how much waste do we create through everyday habits we rarely think about?

As a parent, I was troubled by how much gifting ended up unused.

As I learned more about environmental issues, I felt increasingly aware

— and helpless — watching overconsumption become normal.

Soap became my starting point not because it was glamorous, but because

it is essential, consumable, and part of everyday life.

I learned to make soap to create gifts that would not become clutter.

Along the way, I discovered that thoughtfully made, cold-process soap could

genuinely help people with sensitive and problem skin.

That was when I realised this could be more than a personal project.

I started My Naked Bar not to lecture people about sustainability, but to make it more approachable.

I believe the journey towards lower-waste living does not have to be hard or joyless to matter.

Sometimes, playfulness, humour, and curiosity open doors that seriousness cannot.

Our soaps are designed to care for skin first.

Through that trust, we gently invite people to rethink everyday habits —

at their own pace, and without pressure.

— Li Ting, Founder

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If you’d like to read the full journey, you can find our story here.

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What We Stand For

At My Naked Bar, we choose alignment over convenience.

This means we:

• do not use melt-and-pour soaps, even when it’s faster or more profitable

• do not launch products just to add variety

• do not follow trends blindly

• do not pressure anyone to buy or “convert”

Every choice has a cost. We make ours consciously.

 

​Learn more about the values that guide our decisions.

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A Small Brand, With Intention

My Naked Bar is built with care — often by one person wearing many hats — and supported

by a community who believes small actions can ripple into something bigger.

If you’re here for better skin, you’re welcome.
If you’re curious about gentler habits, take what fits.
Either way, we’re glad you found your way here.

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